Unattractive? Just change your name to Matt.

Through Metafilter:

Linguist Amy Perfors of the Massachusetts Institute of Technology in Boston, US, placed photos with fake names on a website called “Hot or Not”, which allows viewers to rank strangers’ photos for attractiveness.

She found that men labelled with names including “front vowels,” such as the “aaa” sound in Matt were rated as more attractive by website viewers than photos labelled with “back vowel” names, such as the “aw” sound in Paul. The opposite was true for women’s names. (Click here for full article.)

Things like this make us language geeks go a little crazy. And what a way to do the research; using "Hot or Not" to get your data? That's a pretty clever research method. God bless all the cunning linguistic researchers.